This international news and current affairs publication has been running the same campaign for well over 10 years and it remains a cost effective, business building and brand building promotion.

The Economist is a British news and current affairs publication that was founded in 1843. Ever since then it has built a reputation for editorial independence, deep analysis, strong opinions and an often witty and irreverent style.

This quality product has been supported by an award winning campaign that has lasted for over 10 years, and has seen worldwide circulation grow by over 74%.

The campaign has a strong visual identity that is instantly recognized by those 'in the know', rewarding the reader with wit and sophistication. It reassures existing readers that they are part of the right 'club' and teases prospective readers with a hint of what they are missing out on.

We have to ensure that our promotions are really communicating our brand.